When pandémie de COVID-19, Wellspring, un organisme canadien à but non lucrative assurant la prestation de programs et de services de soutien gratuits auprès de personnes atteintes de cancer et de leur famille, a été contraint d’offrir ses programs en ligne’ plutôt Personally. In doing so, the demand increased and the organization’s programs became more accessible to clients who previously could not access them due to, among other things, serious illness, disability, family obligations or geographic location.
TD, a 30-year sponsor of Wellspring, saw an opportunity to leverage the expertise of its digital and research teams to help the organization, as part of its digital transformation, better meet the evolving needs of its community. TD colleagues have volunteered digital customer experience and design skills to support Wellspring and develop plans to expand its virtual platform. Thanks to TD’s donation of $600,000 through The TD Ready Pledge, this virtual platform will become a reality and allow the organization to deliver its virtual cancer support program at scale. Canada.
“Throughout the pandemic, we have seen the powerful digital capabilities that TD has deployed to support our customers and enable them to bank when, where and how they want, and our teams knew they could. Use their skills to help make a difference at Wellspring,” he says. Radwan KhalfanHead of Digital Services and Payments, TD Bank Group. The new Virtual Support Center platform, built on best practices in digital design, will help lay the foundation for Wellspring to provide virtual support to people with cancer and their families. »
The Virtual Support Center will host online programs including webinars, self-guided video tutorials and online resources, and will be able to support them as they develop.
“Thanks to TD’s investment, we are very excited to increase the accessibility of our digital resources to support cancer,” he said. Christina SmithCEO, Wellspring Cancer Support Foundation. The Virtual Support Center, due to launch next year, will allow us to dramatically increase the number of people we can help each year and make an ever-increasing impact by creating more opportunities to support our fundraising and marketing efforts. »
Supporting the Virtual Center and Wellspring aligns with the goals of The TD Ready Promise, the bank’s corporate citizenship platform designed to enrich the lives of our customers, colleagues, and communities. Through the TD Ready Pledge, TD is targeting a total community donation of C$1 billion (US$775 million) by 2030 in four areas vital to unlocking the doors to a brighter future. Better health.
Our Better Health Bus aims to direct our support to innovative research, solutions and technologies aimed at creating a more equitable environment for everyone in health. Although advances in health care are helping people live healthier lives, many still suffer from chronic diseases and face barriers in accessing quality care, he notes. Janice Farrell Jones, Senior Vice President, Sustainability and Social Responsibility, TD Bank Group. “We are proud to support Wellspring, through the TD Ready Promise, that is working to provide Canadians with more equitable access to cancer care.”
About TD’s Ready Promise
TD has a long-standing commitment to enriching the lives of its clients, colleagues and communities. Through its corporate citizenship platform, The TD Ready Promise, TD is targeting a total of C$1 billion (US$775 million) in community giving by 2030 in four key areas to open the doors to a more inclusive and sustainable future: financial security, a vital planet, inclusive societies and health better. Through the TD Ready Promise, TD aspires to connect its businesses, philanthropic initiatives, and human capital to help people feel more confident, not just about their finances, but about their ability to achieve their personal goals in a changing world. To find out more, visit www.td.com/promessepretsaagir.
About TD Bank Group
The Toronto Dominion Bank and its subsidiaries are collectively known as the TD Bank Group (“TD” or “the Bank”). TD is the fifth largest bank in North America by assets and serves more than 26 million customers. These services are grouped into three main sectors operating in many financial centers around the world: Canadaincluding TD Canada Trust and TD Auto Finance in CanadaAnd the management TD’s Legacy CanadaTD Direct Investing and TD Insurance; US retail, including TD BankMDThe most convenient bank in AmericaMDTD auto finance in the US, management TD Heritage in the United States and an interest in Charles Schwab Corporation; and wholesale banking, including TD Securities. In addition, TD is one of the world’s leading online financial services companies, with more than 15 million active online and mobile customers. As of April 30, 2022, TD’s total assets are C$1.8 trillion. Toronto Dominion Bank is listed on the stock exchange Toronto And on the stock exchange New York under the symbol “TD”.
About Wellspring Cancer Support
The Wellspring Cancer Support Foundation is a Canada-wide network of community cancer support centers that provide free, non-referral programs and services to help people overcome the many emotional, practical, and physical issues that come with a cancer diagnosis. All evidence-based programs are led by experienced professionals and developed through the Wellspring Center for Innovation. This year Wellspring celebrates 30 years of improving the lives of people with cancer. www.wellspring.ca
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For more information: Caroline Bemus, [email protected]438-308-2587