Among Canadian and American consumers, which one is more willing to transition to an electric vehicle? The answer to this question may seem obvious.
In Quebec alone, the opening is very wide, just as it is in British Columbia.
However, this is not the case everywhere, according to the results of a survey conducted by the Canadian division of JD Power. The latter showed that 53% of Canadian consumers say they are “very hesitant” or “somewhat reluctant” to consider buying an electric vehicle when they trade in their car. This contrasts with the United States, where 59% of consumers say they are “very likely” or “somewhat likely” to consider purchasing an all-electric product for their next new vehicle.
JD Ney, director of the automotive practice at JD Power Canada, says there are “many unique systemic challenges in Canada,” which translates to hesitation toward electric vehicles.
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For example, 6 out of 10 Canadian consumers say they are unlikely to consider purchasing an electric car cite the purchase price as the main argument. Only 44% of American consumers agree with this.
Obviously, keep in mind that only two provinces, Quebec ($7,000 as of July 1) and British Columbia, offer deep discounts in addition to the federal government’s cuts, significantly lowering the bill. (Many other counties offer more modest discounts.) Unsurprisingly, people are more likely to take the lead within these two counties.
In the United States, the federal tax credit for electric vehicles remains in effect with a maximum limit of $7,500. At least eight states, including California and New York, offer additional discounts of at least $2,000. And vehicle prices are a little lower south of our border.
The consideration rate is highest in British Columbia at 59%, while it is only 50% in Quebec.
Residents of Ontario (47%), prairie (38%) and Atlantic provinces (35%) are least interested.
And what “limits” Canadian consumers? Independence worries 65% of respondents, while only 44% of American buyers have the same concern. Obviously, the climate plays a big role here when winter comes. Moreover, it worries 44% of people.
The study reached other conclusions, of course, among them that the level of acceptance towards electric vehicles is increasing. The JD Power survey was conducted in April and May of this year and surveyed 3,701 consumers.
See also: Electric cars: Here’s what buyers are still worried about