Backbase won the Most Innovative Solution Award at APID 2022

Backbase won the Most Innovative Solution Award at APID 2022

(BACKBASE) – Backbase, the leading provider of interactive banking platforms, received an award for “The most innovative mobile solution“During Africa Pay & ID Expo 2022. This award is given in recognition of the excellent work that Backbase has done on the continent in recent years.

In Africa, Backbase has seen barriers to digital banking decline, but traditional banks are still being left behind by nimble and responsive fintech competitors. Realizing this, Backbase has helped many financial institutions exceed customer expectations at every touch point and stay relevant in this new digital age.

Backbase has helped these African financial institutions unleash the potential of retail banking by rethinking the architecture of banking around their customers, all on a unified platform that transforms their services into an efficient and seamless journey, whether it’s registration, remittances, financial advisory statements, or loan applications. . This has resulted in high conversion rate, retention and a smooth banking experience for our customers. With its cutting-edge web and mobile offerings, Backbase helps African financial institutions become leaders in banking innovation such as the leading Tunisian bank, BIAT, and even MCB.

We are delighted to receive this award among all these experts here in Casablanca. This honor demonstrates our commitment to providing banks in the African region with high-quality services while accelerating the transition to retail banking. We continue to focus on building the digital capabilities of banks in the region and helping them create the most satisfying customer experiences.said Ayman Daoud, Head of North and West Africa at Backbase.

About Backbase

Backbase’s mission is to help banks rethink their structure around the customer and take a paradigm shift towards a digital model. Gone are the days of backtracking due to technology and traditional banking infrastructure. Backbase exists to help financial institutions – from major banks to credit unions and everything in between – become customer centric. We are the creators of the Backbase Engagement platform, which helps manage the entire customer journey. Our single and comprehensive platform manages every step of the customer banking process, building customer loyalty and increasing wallet share, while providing a seamless and seamless experience for your customers and employees. Industry analysts Forrester, IDC, Aite, Omdia and Celent are constantly recognizing Backbase’s leadership position, and more than 150 major financial firms around the world use the Backbase Engagement Banking Platform, including AIB, Barclays, Banamex, Bank of the Philippine Islands and BNP Paribas , Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca! Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, WSECU, Wildfire CU.

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