Kosette Design and develop the latest communication campaign for sound insurance. Stemming from a new creative platform, the initiative aims to elevate the brand’s message and enhance its leading role in the insurance world.
With a humorous tone, the campaign features Patrick Howard In different situations of daily life. Taking his role as spokesperson very seriously, he decided to monitor all consumers, even those who are not customerssound insurance. He can thus embody a missionsound insuranceor to always be at their customers’ side in order to provide them with a personalized service where people come first.
“As part of this initiative, we wanted to advance our cooperation with her Patrick Howard On a higher level, taking full advantage of his talent and added value as a leading artist in Quebec. In addition to placing him at the center of the action, the scenarios developed adhere closely to his character by emphasizing the closeness and relationship he has shared with audiences for decades,” Humberto ValenciaVice President of Marketing, Customer Experience and Data Marketing at sound insurance.
By addressing uninsured persons sound insuranceWe succeed in creating situations we don’t expect to see Patrick Howard As well as talking about insurance without going through the traditional claims. This creative approach represents a paradigm shift in how the brand communicates with its audience.” Patrick MichaudCreative Director at Kosette.
Advertising messages are available on television, radio, and on the Internet, as well as on billboards. Crime also includes internal and corporate communications tactics.
Advertiser: sound insurance
Customers: Marie-Chantal Hibbert, Joanie Charest, Martine Bothelier, Letitia Sorribes, Humberto Valencia and Anne Fortin
Agency : Kosette
Establishing : Anne-Claude Chenier, Patrick Michaud, Marc-Andre Vignolet, Christian Jumvi
strategy: David Thomas
Producer : Benoit Chapelier, Mario Dechambault, Marie Demer, Isabel Tremblay
Agency outputs: Seventh
Electronic production: Emilie Monnier
Printing and digital production: Mario Levesque, Natalie Boucher, Vicky Russo
Media Agency: PHD Montreal
production house: Rodeo Production
Achievement : Francois Saint Ament
Post production: Rodeo FX
for him : Jurisdiction