Cognac: Pokeye, the latest addition to Aristide-Briand Street in a complete makeover

Cognac: Pokeye, the latest addition to Aristide-Briand Street in a complete makeover

“We totally got it back. We worked so much, we were there for a year,” smiles Nina Murad, who sets out with Chant, her 19-year-old son, at No. 63. Their work, his indigo blue storefront, where people can eat on chairs Seesaw, ready. Two days before the big jump, the impatience of the son and his mother was evident. The two might be newbies at work – he’s a law and language student, and help out at home – they weren’t afraid to get started, even on a street reprimanded for not being attractive.

Ice cream for dessert

“Anyway, you have to try,” says Nina, a young woman with infectious enthusiasm and a smile still hanging on her face. “Even our banker did not believe in this street. He was convinced of this concept,” adds an ambitious hymn: “I traveled a lot with my girlfriend. She introduced me to poke dishes. People will like her,” this is what believes the youngest member of this Armenian family from Turkey, who immigrated to France seven years ago ten years.

Their arrival does not displease Catherine, the neighbor, the tea seller. “The street is really flowery. There also seems to be more traffic,” the shop owner rejoices, watching the pedestrians walking near the palm trees erected by the municipality. On the morning of Saturday 2 July, families and tourists picnic, warmed by the sun passing between the decorative green strips. Some look away to see what’s new. It was better not to miss an episode: in one year, dozens of cases were created in the artery. And it’s not over yet: A space selling ice cream, waffles, and other cotton candy is preparing to open the weekend of July 9, down the street.


The Pinch-Perles Principal (here, Abel-Planat Street) will sell ice cream and other pies as soon as the Pinch-Twist sign is ready at 101 Aristide-Briand Street.

Emilian Gomez Cabot

“In the middle of a dream”

These successive innovations have reduced the commercial vacancy rate (up to 30% in one go). Even if there are still many empty goods, the context stirs up some enthusiasm. “I’m in the middle of a dream,” Laurie Rivett, owner of the new convenience store, walks away. “Ripped off” to open in early June, “didn’t expect there to be so many people”: “Honestly, I wasn’t looking forward to coming here, I was looking more for rue Angouleme, rue de Canton. Today, I’m glad,” that’s what Offered by the merchant.

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