In 2020, coronavirus-related confinements deprived many people who were necessarily alone or isolated from the voice of another human voice. During this period the audiobook saw an increase in its sales in Greece. Then Alexis Zambres, 20, an economics student at the University of Macedonia, turned an idea born shortly after he graduated from high school into a reality. He then created the first Greek-language audiobook platform called Auvril.
” After graduating from high school, I worked for a time in my father’s company in the field of cleaning services. That’s when I decided I wanted to do something by myself ,” he admits to local press agency APE-MPE.
” The man who is now an Auvril business consultant told me: “If you want to start your own business, first read books on entrepreneurship.” But it took me a month to finish a 300-page book. Then I looked for another way and discovered audiobooks in English. I listened to three or four a week and soon realized there was nothing quite like it in Greek. “, he continued.
” So, I thought I could bring my stone into the building for another education. This was prompted by a colleague of mine, because he had difficulty reading in the traditional way, he thought he could not study at university. It seemed to me unfair that no different method of teaching had been found, that it assigns a person to a life less than his true abilities. The student develops.
Under these circumstances and after such repercussions, the Auvril platform was born on July 22, 2020. It started with high school textbooks and has since expanded to include a much wider range of non-fiction titles dealing with topics such as economics, marketing, personal development, and spirituality. There are also book summaries for your accelerated learning needs.
While industry professionals such as actors and journalists lend their voices to the approximately 200 books available in the library, 300 amateur storytellers are also available. These were selected through a short quiz and a five-minute audio demonstration. The recordings take place at the podium studios in Thessaloniki and Kozani, but also at Shrek, in Athens.
” Compared to other countries, mobility in Greece is very limited. While abroad, audiobooks have grown in popularity as many people listen to them on the way to and from work ‘, analyzes the young student.
” From 2020 to 2021, the use of audiobooks began to increase in Greece, and today listeners listen to them while exercising or driving, and also when cooking or drinking coffee. For some, it has become a daily habit rather than a way to fill in lost hours. »
Decode: The audience consists mainly of people between the ages of 35 and 55 and, more recently, during and after the pandemic, young people between the ages of 25 and 35. In Greece the majority are women (60% of listeners) while worldwide the ratio is 50-50 for both genders. Most of them are graduates of higher education and have a job and want to learn more about it and/or improve their skills. »
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” In addition, nearly two out of ten users of the platform suffer from low vision. There are organizations for the visually impaired that have large libraries of audiobooks, but they are not updated often, so there are not many new titles. “, Concludes.
The pandemic had a very positive impact on the demand for audio books especially during the first confinement period. People, tired of spending too much time on screens, but who also made the decision to invest in their education and personal development, turned to audio.
As a result, Alexis explains, he noticed a 50% increase in Auvril’s turnover between December 2020 and February 2021. A second lockup would not have such convincing results: however, the platform now offers a subscription service. Two weeks after its implementation, the latter will have attracted 250 annual subscribers and 50 monthly subscribers from about 2,000 users.
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