ECO MONDAY Sada Assurances: the winning transformation of a professional insurance company - Objectif Gard

ECO MONDAY Sada Assurances: the winning transformation of a professional insurance company – Objectif Gard

Echo’s historic seat, Skatis Street (Photo by Pierre Heviz)

Every Monday in August, Objectif Gard invites you to discover the history of the division’s leader. Having become the headquarters of a French subsidiary of a large German mutual insurance company, the Sada Assurances group has undergone many changes since its establishment in Nîmes, between the two wars. An article you may have read in Issue 42 of Objectif Gard le.

Founded in 1932, the Sada (Self-Defense and Aid Company) was, at first, the Gard’s Road Users Association. But, in 1967, the Automobile Club du Gard became an insurance company by gaining approval for drivers liability, and then the following year, damage insurance. The Car and Home Insurance Company of Nimes was later acquired by First Insurance Company across the Rhine, before becoming 100% owned by another German joint venture, DEVK, in 1999.

But Sada Assurances won’t leave Nîmes and its building on Scatisse Street, a stone’s throw from the Gard, built by one of its first managers, Mr. Lafargue. In his office on the fourth floor, with panoramic views of the Magny Tower, the rooftops of the city center and the station, André Hess, Chairman of the Executive Board of Echo since 2009, welcomes the company’s association with the city of Nîmes. Instead of migrating to the Parc George-Besse business district, the manager and his collaborators have patiently renovated their historic main office, investing around €2.5 million to renovate one floor annually for the past four years.

Gard’s Top 30 Companies

We are one of the only French insurance companies that do not have a head office in the Paris regionrefers to the leader of Strasbourg origin. This location and our human-sized structure make us an insurance SME, with the ability to make decisions quickly, agility and the ability to deliver tailored offerings, which others do not have. »

A formula that gradually made Sada Assurances one of the top 30 companies in Gard. Since the 2000s, the insurance company has gradually abandoned its historic auto insurance business to focus on professional real estate. At the same time, its current director has chosen to close its various agencies in France to operate exclusively through its network of 560 intermediaries in France and in dromcom (departments, overseas regions and overseas communities). the sea).

Professional insurance company

“Since we permanently discontinued our automotive branch, which has become very competitive, in 2019, office and condominium property insurance accounts for 70% of our business volume, before unpaid rent (25%) and comprehensive home insurance.”, summarizes Andre Hess. Having become the French leader in the unpaid rental market, the “specialized” insurance company has seen its sales grow in recent years, rising from €49.4 million in 2009 to €180 million in 2021.

Sada (Self-Defense and Aid Company) was founded in 1932 (Photo Pierre Havez)

But the company, which already has 120 employees in Nîmes – with a total of 145 in France – continues to grow, hiring 15 new jobs this year. “Our added value lies in our ability to offer innovative and personalized products, such as our new multi-risk offer for real estate professionals, or our warranty insurance for renters.”The leader continues. Realizing that its strengths lie in people, the insurance specialist for real estate professionals pampers its employees, thanks to modern social policy.

Human capital

“For example, we have been following remote work since 2015. Before confinement, about fifty of our employees were practicing it regularly. During the crisis, this became the case for 100% of them, and now, while everyone can choose how many days of remote work they They want it, the average is three days a week in the company., says Andre Hess. A win-win option. “It’s less stress, quieter and saves a lot of time for our employees, but it’s also productivity gains for the company”Confirms.

With its CSR (Corporate Social Responsibility) policy, Sada Assurances also has an 86% gender parity index and trains all of its managers on psychosocial risks, for example. Every two years, the company has an outside company that conducts an internal audit of the satisfaction of its employees regarding their working conditions or the future of the company. Successful co-construction model.

Pierre Hafeez

Echo in a few characters : Sada Assurances is a branch of the Independent Association for Defense and Aid, founded in 1932. The company currently has 145 employees, including 120 in Nîmes, and is hiring another 15 new positions in 2022. Through a network of 560 intermediaries in France and at Drom-Com (Departments, External Regions and Communities), Sada Assurances achieves €180 million in turnover in 2021 and a net result of €9.6 million, up 12% over 2020. Nîmes Assurance is the French leader in outstanding rent insurance and accounts for nearly 9% of the market share in the housing unit insurance sector. The term of the chairman, 64-year-old Andre Hess, runs until 2024.

Currently, you can find Objectif Gard Le Magazine’s 46th issue on newsstands through August 4. Check out the summary below:

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