Manchester City: Erling Haaland at the center of a multi-million dollar battle between Nike, Adidas and Puma

Manchester City: Erling Haaland at the center of a multi-million dollar battle between Nike, Adidas and Puma

Big equipment makers are acquiring Erling Haaland, without a contract since January, to supply him with his own harness straps. Thus, the Manchester City striker will be a target for Nike, Adidas and Puma.

Erling Haaland at the heart of a new “transition”? Set up by Nike since he was 14 and making his debut with Molde in Norway, the Manchester City center forward has been without a contract since last January. Should the American giant wish to re-sign it, Adidas and Puma are also in the running, as detailed by The Athletic.

Nike could pay him 17 million euros a year

English media make it clear that a period of six months during which the sponsor has priority and can respond to competition offers generally after the expiry of the contract. This time has already passed, but the player still does not have an official equipment supplier for his shoes. Nike will be willing to provide more than 17 million euros annually, while Haaland has received only 1 million euros so far, according to Goal.

At the start of the season, the Norwegian striker was seen wearing the Adidas X Speedportal during the friendly match against Bayern Munich (1-0), during which he also found the net, before returning the following week in the Community Shield against Liverpool (1). 3), with much less success.

But the rumor of signing with Adidas quickly faded since the championship resumed, and for matches against West Ham (2-0) and Bournemouth (4-0), Haaland found the Nike Mercurial Vapor 14, a kit he’s worn since the start of his career. As a reminder, Puma is the equipment supplier for Manchester City, which can also facilitate the process.

“The only star available in the market with the possibility of being Ronaldo or Messi for the next ten years is Haaland”

In response to a question from The Athletic, sports industry expert Michelle Renchezzo praised the interest of major brands, especially Nike, in attracting Erling Haaland. “Everyone knows that Nike has Mbappe for the long term and that the next big step is Haaland, he points out. If you look at the level of stars, the only one available in the market that has the potential to be Ronaldo or Messi. Haaland the next ten years.”

“He’s been playing with Nike for years, so adapting to another brand or another shoe isn’t easy and takes time, Rinchiuso notes. It’s not easy mentally either, because he might have a blister or a cramp or find that the insole and cushioning are different. He will want to evaluate and see the quality of the product.” It remains to be seen if Erling Haaland will risk changing his habits.

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